醤
麺護とは？
Mengo
Spirits that Embellish the Ramen Culture of Yokohama
The vibrant spirits, called "Mengo", symbolize the rich ramen culture and the charm of the Yokohama region.
They provide a new experience of exploring the city of Yokohama through real events, AR, and NFTs.
Shō-kun - The Energetic Icon of Yokohama's Downtown
Embodying the Warmth of Yokohama's Downtown
Born as the spirit of soy sauce ramen, Shō-kun embodies approachability and warmth. Always full of energy, he brings smiles to the people of Yokohama.
A Friendly and Relatable Personality
With a sociable personality that allows him to quickly befriend anyone, he enjoys interacting with a wide range of people, from locals to tourists. He embodies Yokohama's "hospitality spirit".
Brightening Up the City
He always participates in local festivals and events, serving as a mood-maker who energizes the atmosphere. He is beloved by children and has become a new icon of Yokohama.
Tonkotsutaro - Guardian of the Yokohama Ramen Dynasty
Symbol of Strength
Tontaro Tonkotsu, who embodies the spirit of Yokohama-style ramen, supports many people with his strength and reliability. He also has a kind heart and is quick to lend a helping hand to those in need.
Passionate People Person
He is a passionate individual with a warm heart, and once he sets his mind to something, he sees it through to the end. His straightforward personality reflects the craftsmanship of Yokohama. He also puts a lot of effort into training the young staff at ramen shops.
Deepening Community Bonds
He actively participates in community activities and finds joy in creating opportunities for intergenerational interactions. His presence helps to strengthen the bonds within the Yokohama community and contribute to building a stronger sense of community.
Shio Hime (Shio Princess) - The Healing Spirit of the Harbor Town
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Born from the Delicacy of the Harbor Town
As a symbol of the beautiful harbor of Yokohama, she was born from the pure charm of salt ramen. Her transparent presence captivates many people.
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The Healing Power of the Sea
It is said that when people are around Shio Hime, their hearts calm down and they feel a peaceful state of mind. This healing power provides precious tranquility for those who are weary from the busy city life.
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A Bridge for International Exchange
With her kind and intelligent personality, she kindly supports foreign tourists visiting Yokohama. Her ability to connect with people's hearts beyond language barriers enhances the appeal of Yokohama as an international city.
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Harmony of Tradition and Innovation
While cherishing the good old traditions of Yokohama, she also has a flexible attitude to incorporate new cultures and ideas. This balanced perspective is supported by various people.
Misomaru - A Creative Individualist

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Free Thinking
He constantly generates new ideas without being constrained by conventions.

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Creating Culture
He creates value by fusing Yokohama's new culture and traditions.

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Passion for the Arts
He continues to challenge himself in various forms of expression such as music and art.

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Respecting Diversity
He respects different ideas and individuality, and expands the space for co-creation.
Misomaru is an individualistic character who symbolizes the creative atmosphere of Yokohama. With his original ideas, he is bringing a new wind to Yokohama's ramen culture. He is also active as a mentor to young creators, passionately nurturing the talents of the next generation.
Dragon Noodle Guardian - A Symbol of Prosperity and Good Fortune
The Dragon Noodle Guardian (Dragon Noodle Protector) is a dragon spirit that symbolizes the prosperity and good fortune of Yokohama Chinatown. As an important figure loved by both tourists and locals, it plays a central role in the various traditional Chinese events held throughout the year, bringing happiness and vitality to the historic landscape of Chinatown and celebrating cultural exchange and the joy of food.
Mengo x Yokohama
Meme Coin and NFT Project
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Real-world Event Integration
Regular events will be held at various locations in Yokohama where visitors can interact with the Menkyo characters. Collaborations with ramen shops will also be implemented to revitalize the local economy.
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Utilization of AR Technology
By using a dedicated app and walking around Yokohama, AR-enabled Menkyo characters will appear, guiding visitors to discover the hidden charms of the city, providing a new tourism experience.
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NFT Collection
A system will be built to allow the collection of limited-edition Menkyo NFTs. Collectors will be rewarded with special event invitations and exclusive merchandise.
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Community Building
A Menkyo fan community will be formed to share ideas for promoting Yokohama's culture and regional development. The project aims to be citizen-participatory in its operation.