Yokohama Chinatown Dragon Noodles (Dragon Noodle Guardian)
The energetic guardian character "Dragon Noodles (Dragon Noodle Guardian)" symbolizes the prosperity and food culture of Yokohama Chinatown. With a passionate and bold, sometimes mischievous personality, it brings smiles and vitality to visitors.
The Enchanting World of Mengo
Mengo is a mystical spirit that embodies the passion and soul of generations of ramen artisans. Appearing in a delightfully small form that can fit in the palm of your hand, Mengo possesses a unique ability to connect the traditions and future of ramen.
1
Ramen Energy
Mengo absorbs energy from the genuine smiles and moments of joy that people experience while savoring ramen, and uses that power to energize the surrounding atmosphere and fill it with a sense of happiness.
2
Enhanced Taste
Those who form a bond with Mengo find that their senses are sharpened, allowing them to experience the delicate flavors, aromas, and textures of ramen in vivid detail, many times more than before.
3
Ramen Navigation
Mengo possesses a remarkable guiding ability, instantly sensing the preferences and moods of visitors and leading them to the best ramen experience, from hidden gems to popular establishments.
Only those with a truly passionate "ramen love" in their hearts can see and interact with Mengo. By obtaining a special "Ramen Coin," one's bond with Mengo deepens, leading to an unforgettable ramen experience.
Character Introduction
1
Personification of a Dragon
The "Meng-go" character is a personification of the dragon, a symbol of Chinatown. The name "Meng-go" implies that the character protects the food culture of Chinatown.
2
Boisterous Personality
The character loves festivals and is energetic. It also has a mischievous side, entertaining those who see it.
3
A Source of Power
The character brings smiles and energy to visitors, enlivening the entire Yokohama Chinatown.
Captivating Visuals
Flowing Hairstyle
The distinctive hairstyle reminiscent of Chinese noodles is an important element that connects the food culture and the character.
Dragon Motif
The traditional dragon motif is adorned, expressing the mystery and strength of Chinese culture.
Chinese-style Costume
The Chinese-style costume with a vibrant red and gold color scheme embodies the vibrancy of Chinatown.
The World of Yokohama Chinatown
1
The Intersection of Past and Future
A unique world where traditional Chinese culture and modern technology converge
2
Reality and Fantasy
A captivating space where real-life establishments and fantastical elements blend together
3
Coexistence of Diverse Cultures
A creative environment where various cultures intersect and generate new value
4
Tradition and Innovation
A district that continues to preserve its historic traditions while constantly introducing new attractions
Yokohama Chinatown, where the Dragon Noodle (Ryumen) thrives, possesses a unique worldview where the past and future, reality and fantasy, intersect. While cherishing its traditions, it continuously presents new and captivating features.
Digital Experience
1
AR Spots
You can take photos with the dragon noodle character at AR spots that are linked to actual stores.
2
NFT Project
We are launching an NFT project that allows you to experience the world of dragon noodles more deeply through a limited digital collection.
3
Mobile App
Enjoy the world of dragon noodles while exploring the neighborhood with our dedicated app, where you can discover the new charms of Chinatown.
Connection with the Community
Fan Community
A passionate fan community for Ryumen has formed, with fans interacting on social media and at offline meetups.
Collaboration with Local Stores
We have collaborated with actual stores in Chinatown to offer Ryumen collaboration menu items and limited edition goods.
Cultural Education Activities
We are also actively engaged in educational activities, such as Chinese culture experience workshops for children.
As the Guardian Deity of Yokohama
Preservation of Culture
Plays a role in passing down traditional Chinese culture to the next generation
Revitalization of the Region
Holds value as a tourism resource that revitalizes the entire Chinatown economy
People's Happiness
Brings smiles, energy, and a sense of richness to the people who visit
The 'Dragon Noodle Guard' has grown beyond just being a character, becoming a symbolic presence that protects the culture and cuisine of Yokohama. It connects Chinatown and the people, continuously creating new value while preserving tradition, serving as the guardian deity of Yokohama.