Toncotsu Taro (Toncotsu Taro)
Toncotsu Taro embodies the soul of Yokohama-style ramen. He symbolizes strength and family love, deepening the bonds of the local community. He is boisterous and full of compassion, beloved by all as the big brother figure of the region.
Themes and Symbolism
1
Reason for Personification
The character was personified to express the "richness", "strength", and "warmth of family" that is unique to Yokohama-style tonkotsu ramen.
2
Symbolized Values
It symbolizes "strength", "family love", and "human touch", expressing the bonds of the local community.
3
Evoked Emotions
It makes people feel a sense of "security", "dependability", and "warmth".
Personality and Emotions
Exuberant Personality
He is overflowing with compassion and is adored by everyone as a community big brother figure.
Caring Nature
He is kindhearted and cannot leave someone in need, being a passionate type.
Evoking Emotions
He makes the people he interacts with feel a sense of "security", "dependability", and "warmth".
Visual Design
Sumo-like Build
The sturdy build emphasizes strength and a sense of security.
Japanese-style Design
The character is wearing an outfit in white or cream colors, inspired by the pork bone broth used in Yokohama-style ramen.
Symbolic Items
The character is wearing a towel wrapped around the head and a headband, items typical of a ramen shop owner.
World View
1
Yokohama-style Ramen Culture
It is set against the backdrop of a warm and compassionate local community.
2
Community Bonds
Strong bonds between family, friends, and local residents are depicted, emphasizing the importance of community unity.
3
Regional Revitalization
The story development leverages Yokohama's unique historical and cultural background to energize the region.
Engagement Strategy
1
Local Events
We will launch limited-time collaboration projects and stamp rallies with family ramen shops.
2
Digital Experiences
We will provide special services and limited-time menu items at physical stores as benefits through NFTs.
3
AR Experiences
We will hold AR experience events at local ramen shops where customers can take photos with the pork bone broth mascot.
Mengo's Settings
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1
Spiritual Existence
This existence is born from the 'ramen spirit' that Yokohama ramen chefs pour into their work.
2
2
Special Bond
Only those with a strong 'love for ramen' can see or interact with it.
3
3
Appearance
In the human world, it appears palm-sized, and a bond can be formed by acquiring the 'Yokohama Ramen Coin'.
Noodle Guardian's Abilities
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2
3
1
Ramen Energy
Gains strength from people's smiles
2
Enhanced Taste
Deeply experiences the flavors of ramen
3
Ramen Navigation
Guides to delicious ramen shops
The Noodle Guardian gathers energy from people's smiles and the joy of enjoying ramen, and uses it to energize those around. It also has the ability to sharpen the taste buds of those it befriends, and guide them to the most delicious ramen shops throughout Yokohama.