Shō-kun - The Guardian of Soy Sauce Ramen Embodying the Soul and Tradition of Yokohama
Welcome to the world of the energetic and warm-hearted character "Shō-kun", who embodies the downtown culture and the soul of soy sauce ramen in Yokohama. The story of this young guardian delivering the traditional taste and passion is about to begin.
The Birth Story of Shōyukun
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A Champion of the Common People
Shōyukun was born to convey the traditional and common appeal of soy sauce ramen. He embodies the approachability and warmth that symbolize the downtown Yokohama culture.
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A Symbol of the Soul
He was designed to symbolize the three values of "approachability," "commonality," and "the downtown Yokohama culture," existing as a being that connects people's hearts through ramen.
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A Spiritual Existence
Shōyukun is a spiritual being that is born by residing in the "ramen soul" that Yokohama's ramen chefs pour their hearts into. Only those with a strong "love of ramen" can see him.
Shō's Personality
Energetic and Bright
He has a cheerful and lively personality that brings energy to everyone he meets. His bright smile reflects the vibrant atmosphere of Yokohama.
Compassionate
He has a kind and caring nature, unable to ignore those in need. His approachability and ability to quickly befriend anyone is very charming.
Trustworthy
Carrying the tradition and pride of Yokohama ramen, he has a strong sense of mission to convey the authentic taste and value.
Visual Characteristics of Shoyu-kun
Distinctive Style
Shoyu-kun's distinctive features are his youthful ramen chef style with a headband and apron. His silhouette has an active and energetic boyish movement, making him a memorable design.
Iconic Silhouette
The distinctive silhouette that can be recognized from any angle expresses Shoyu-kun's vibrancy and energy. The design reflects the lively atmosphere of the downtown Yokohama area.
Colors and Textures
The warm color tones that evoke soy sauce ramen and the textures that express the pride of a craftsman are combined in the design. It is a fusion of tradition and innovation.
Shō-kun's Worldview
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Scenes of the Downtown Area
Set against the backdrop of the down-to-earth and vibrant downtown area of Yokohama, a world filled with human warmth and friendship unfolds.
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Connections Between People
The warm interactions among people, centered around the ramen shops, are at the heart of Shō-kun's world.
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Tradition and Innovation
The fusion of the long history of Yokohama ramen tradition and the new culture gives rise to a unique world.
Shō-kun's world is a special place where the nostalgic downtown atmosphere and the energy of the modern era coexist. It is characterized by a warm worldview where people connect through ramen shops and smiles are shared. It is a one-of-a-kind space where everyone who visits feels a sense of nostalgia and familiarity.
Shō's Special Abilities
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Ramen Energy
He gathers energy from people's smiles and the joy of enjoying ramen, and energizes the surroundings.
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Enhanced Taste
He sharpens the taste buds of people he becomes close with, allowing them to enjoy the depth of ramen flavors even more.
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Ramen Navigation
He has the ability to guide people to the most delicious ramen shops throughout Yokohama.
Shō usually appears in the palm-sized form, and can only be seen by people who have a special "love for ramen". Those who have acquired the "Yokohama Ramen Coin" can build a special bond with Shō and receive the benefits of his mysterious abilities.
Ways to Interact with Shō-kun
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Participate in the Stamp Rally
By participating in the stamp rally that visits partnered ramen shops in Yokohama, you can expand your chances of encountering Shō-kun.
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Collect NFTs
By collecting the special digital collection "Yokohama Ramen Coins", you can deepen your bond with Shō-kun.
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Town Walking Event
By participating in the regularly held Yokohama downtown walking event, you can have a special experience together with Shō-kun.
As the Guardian of Yokohama Ramen Culture
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Inheritance of Culture
Passing down the tradition and history of Yokohama ramen to the next generation
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Revitalizing the Community
Uniting the local community through Shōkun
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Spreading the Love of Ramen
Promoting the authentic taste and value
Shōkun is not just a character, but an embodiment of Yokohama's food culture and the soul of the downtown area. Through his activities, the appeal of traditional soy sauce ramen will be widely communicated, and the city of Yokohama will become more vibrant. Would you like to experience the wonderful world of Yokohama ramen together with Shōkun?